The logo for Avellana depicts ocean waves, mountains, plants, and the sun in an arch shape – a classic scene from the Oregon Coast. The plant travels up the side of the arch to remind of the sustainability and eco-friendliness of the brand. The typefaces used in the logo convey the same tone as the illustration; free-flowing, natural, and organic. Textures such as wood grain, plants, and water ripples were considered to lend an effortless natural element to the brand. The branding is specifically catered to the Pacific Northwest area, which makes it unique and stand out against competitors. Mainstream surf brands package their products excessively in plastic and create lots of unnecessary waste. They also cater heavily to one demographic while Avellana remains all-inclusive and welcoming to those who wish to explore the ocean and mountains. The components of this project include interior and exterior environmental design, website design, logo design, and promotional material like coffee mugs and clothing tags.